Customers that eventually become brand loyalists

The big benefit for customers, along with this access to lower-price luxury products, is that they are given greater control over their experience, with the ability to buy as and when they want rather than being locked into a monthly box of products (that they might not like or end up using). This remains a big challenge for other beauty subscription box brands.

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

Beauty Pie’s subscription model intrinsically drives brand loyalty. Naturally, there is the sense that you need to be getting enough out of it to justify a subscription fee just for access, but it also means that customers are essentially locked into the Beauty Pie ecosystem, with the model encouraging them to discover more products over time, so much so that they might eventually only buy from Beauty Pie.

Whereas customers might discover a brand or product they love on other beauty retailers like Boots or FeelUnique – that doesn’t mean they will always buy it from that same retailer. With Beauty Pie, customers are invested.

Beauty Pie’s removal of its former spending limits is evidence that members are coming back for more. Previously, the brand offered a multi-tiered membership model, which implemented a monthly spending cap. According to Glossy, however, a Beauty Pie survey sent to 3,000 customers in 2021 discovered that customers did not like limits on shopping and wanted to buy more products at once. As a result, Beauty Pie simplified its membership to just one option – £59 per year with a spending limit of £3,600.